Canon
captcha the feeling
There is a lot of doomsaying about how AI is going to take our jobs, then, take over the world. Some people are excited. Others are angry. Many are afraid. And in that mess of emotion lies a beautiful truth: these feelings are what separate us from the machines and make us truly human.
To remind people of this, we turned a simple CAPTCHA into a chance to celebrate our humanity through portraits of real emotion, captured with the Canon EOS R5.
Try it for yourself →
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With the rise of smartphone photo-taking capabilities, the digital camera market is shrinking. So how do we position the Canon EOS R5 as an irreplaceable tool for taking portraits and capturing truly impactful and emotional footage?
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Robots are getting smarter by the day, but they will never have the one thing that makes us truly human: emotions.
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Partner with Captcha to create a new kind of verification puzzle using Canon photography. Instead of clicking through blurry images of traffic lights or bicycles, users are asked to prove their humanity by recognising emotions in stunning portraits shot on the Canon EOS R5.
Once verified, they're invited to explore how the EOS R5 captures truly moving imagery.