Canon
captcha the feeling
To remind people of what makes us truly human we used the Canon EOS R5 to capture the emotions machines can never feel.
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With the rise of smartphone photo-taking capabilities, the digital camera market is shrinking. So how do we position the Canon EOS R5 as an irreplaceable tool for taking portraits and capturing truly impactful and emotional footage?
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Robots are getting smarter by the day, but they will never have the one thing that makes us truly human: emotions.
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Partner with Captcha to create a new kind of verification puzzle using Canon photography. Instead of clicking through blurry images of traffic lights or bicycles, users are asked to prove their humanity by recognising emotions in stunning portraits shot on the Canon EOS R5.
Once verified, they're invited to explore how the EOS R5 captures truly moving imagery.