LUCENT GLOBE
THE SECOND CHANCE SPONSORSHIP
Using all natural detergent to help former drug cheats clean up their act, especially in the laundry.
“Star athletes rebrand with performance enhancing sheets.”
- Herald Sun (Probably)
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Consumers still assume chemical cleaning products are stronger, undervaluing the power of natural alternatives.
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When athletes are caught for using banned substances, their sponsors drop them.
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Lucent Globe hijacks the doping-scandal press conference. Instead of apologising, these athletes announce they have found a new sponsor: Team Natural. With Lucent Globe’s natural detergents, they are finally cleaning up their act in sport and in the laundry.