LUCENT GLOBE

THE SECOND CHANCE SPONSORSHIP

Using detergent to help former drug cheats clean up their act, especially in the laundry.

  • Consumers still assume chemical cleaning products are stronger, undervaluing the power of natural alternatives.

  • When athletes are caught for using banned substances, their sponsors drop them.

  • Lucent Globe hijacks the doping-scandal press conference. Instead of apologising, these athletes announce they have found a new sponsor: Team Natural. With Lucent Globe’s natural detergents, they are finally cleaning up their act in sport and in the laundry.