Standard Procedure

Consumers are unaware that Standard Procedure’s formula is uniquely engineered for Australia’s extreme sun and way of life.

Australia is home to some of the world’s most dangerous animals, many of which would not hesitate to take a bite out of you. It begs the question: do they like their prey rare or well done?

A series of out of home that frames the Australian sun as the ultimate prep chef for predators, giving people another (if less serious) reason to consider applying sunblock suited to their climate.